It is all started in late 1800’s to directly interact with consumers for buying-selling relationship. Now, according to CMO Council, 8.7% of U.S.A. gross domestic product is generated by direct marketing industry including door-to-door, direct mail and cold calling.
Golden side of direct marketing is that being an effective technique, it is used to promote and generate sales, directly interact with your future or existing customers and it is measurable. Key performance indicators can be set and tracked with a certain accuracy to understand how close we are to reach your sales projections.
As Direct Marketing contributes a large portion of revenues, we stand for ethical and professional decisions to be made only. Understanding a sensitive subject of the direct marketing industry ethical involvement, we believe that every interaction with customer has to be valued with upraised care. We are here to improve a vision of how people see direct marketing.